AppStills.App Store fee calculator — what you actually keep
Enter your price and see the net proceeds after Apple's and Google's commission, side by side — including the Small Business Program, the 15% year-two subscription rate and VAT-deducting storefronts.
In storefronts where Apple and Google collect VAT (EU, UK, and most others) the tax comes out of the customer price before the commission split — try 20–25% to see the real EU numbers. US sales tax is added on top of the price instead, so leave 0 for US sales.
Small Business Program rate (enrolled, under $1M prior-year proceeds).
Play's 15% service-fee tier on your first $1M of earnings each year.
The math is the same in any currency — type €3.99 or £7.99 and read the results in that currency. Actual payouts vary slightly with storefront pricing, exchange rates and per-country tax rules.
Apple & Google commission rates, 2026
The standard worldwide terms — the same data the calculator runs on.
Apple App Store commission
| Sale type | Standard | Small Business Program |
|---|---|---|
| One-time purchase / IAP | 30% | 15% |
| Subscription · year 1 | 30% | 15% |
| Subscription · year 2+ | 15% | 15% |
Google Play service fee
| Sale type | First $1M/year | Above $1M/year |
|---|---|---|
| One-time purchase / IAP | 15% | 30% |
| Subscription · year 1 | 15% | 15% |
| Subscription · year 2+ | 15% | 15% |
Worked example — a $9.99 app
| Situation | VAT | Commission | You keep | Share of price |
|---|---|---|---|---|
| US customer, standard 30% | 0% | 30% | $6.99 | 70.0% |
| US customer, Small Business Program | 0% | 15% | $8.49 | 85.0% |
| UK customer (20% VAT), standard 30% | 20% | 30% | $5.83 | 58.3% |
| UK customer (20% VAT), Small Business Program | 20% | 15% | $7.08 | 70.8% |
| Swedish customer (25% VAT), Small Business Program | 25% | 15% | $6.79 | 68.0% |
US sales tax is added on top of the sticker price, so it doesn't reduce proceeds — which is why the US rows keep the largest share.
Common questions
How much does Apple take from app sales?
30% of the price net of VAT by default. If you're enrolled in the Small Business Program (under $1M in proceeds the prior calendar year) it's 15%, and auto-renewing subscriptions that a customer has kept for more than a year drop to 15% for every developer. The commission covers payment processing, hosting and distribution — beyond it you only pay the $99/year developer membership.
What is the Small Business Program and how do I enroll?
Apple's reduced 15% rate for developers who earned up to $1M in proceeds in the prior calendar year. It is not automatic — you enroll in App Store Connect and it applies from the following month. If you cross $1M during a year, the standard 30% applies to the remainder of that year's proceeds.
How does Google Play's 15% tier work?
Google charges 15% on the first $1M of earnings each calendar year (you opt in once in the Play Console) and 30% on earnings above that. Subscription revenue is 15% from day one for all developers since January 2022 — there is no year-one/year-two distinction on Play. Google's one-time developer fee is $25.
Why does the calculator subtract VAT before the commission?
In most storefronts (the EU, UK, and many others) Apple and Google act as merchant of record: they collect and remit VAT out of the price the customer pays, and the commission is calculated on the remainder. A €9.99 sale in a 25% VAT country is really a €7.99 sale for split purposes. In the US, sales tax is added on top of the sticker price where applicable, so it doesn't reduce your proceeds.
What about the EU DMA alternative terms and external purchase links?
Both stores now offer alternative terms in some regions — external purchase links, alternative app stores in the EU, and fee structures like Apple's reduced commission plus Core Technology Fee. Those combinations depend heavily on your volume and setup, so this calculator sticks to the standard worldwide terms that most independent developers are on.
Are these numbers exact?
They're the exact commission math on a clean price. Real payouts differ slightly because stores set per-country price points, apply local tax rules (some countries add withholding taxes), and convert currencies at their own rates. Treat the result as a reliable planning number, not an accounting statement.
Know your numbers. Now win the install.
Pricing sorted — the next lever is conversion. AppStills designs your whole App Store & Google Play screenshot set in real 3D and exports every required size in one ZIP, free to start.